“In a world where every athlete has the keys to unlock their fullest potential, barriers become stepping stones, and dreams morph into achievements. At Ares Elite Sports Vision, we’re not just imagining this world; we’re actively constructing it, one visionary support and resource at a time.”
— Dr. Joseph LaPlaca

The Ares Elite Difference: Our Mission

At Ares Elite Sports Vision, we are driven by a single, compelling mission: to unlock the full potential of athletes through superior vision and cognitive performance. We believe that the key to peak athletic achievement lies beyond physical training, in the untapped power of the eyes and mind. Our purpose is to illuminate the critical role of vision and cognition in sports, revealing not just the seen, but the unseen opportunities and threats that can make or break a performance.

We understand that in the heat of competition, every millisecond and every subtle cue can be the difference between victory and defeat. Our passion is fueled by the transformative impact that precise, enhanced vision and rapid cognitive processing can have on an athlete's ability to make quicker, smarter decisions and to react with unparalleled speed and accuracy.

But our "Why" extends beyond the playing field. We're committed to helping athletes see what truly matters, both in their sport and in life. Through our work, we aim to foster a deeper awareness and appreciation of the importance of vision and cognitive abilities, encouraging a holistic approach to performance enhancement that benefits our clients long after they leave the arena.

At Ares Elite Sports Vision, we're not just improving how athletes perform; we're changing how they perceive the world around them. We do what we do because we believe in the profound difference that seeing clearly—in all aspects of life—can make. This is our purpose. This is our passion. This is why we are here.

“Innovation and creativity are at the heart of everything we do at Ares Elite Sports Vision. We are constantly pushing the boundaries of what's possible, developing cutting-edge technology and training programs that can help athletes enhance their visual acuity, reaction time, and overall performance. We believe that excellence is not just a goal, but a way of life, and we strive to deliver the highest quality service and support to every athlete we work with.”

Dr. Joseph LaPlaca